First iBook On Facial Cosmetic Surgery!

Cincinnati, Ohio – February 5, 2013 – Considering a bit of facial rejuvenation in the New Year? You might want to pull out your iPad first. Dr. Jon Mendelsohn, Medical Director of Advanced Cosmetic Surgery & Laser Center, Cincinnati has published a new iBook called Lift, the first of its kind in the cosmetic surgery industry. Lift uses cutting edge medical animation, before and after galleries, facial plastic surgeon interviews, patient testimonials and much more to help describe the most advanced surgical techniques for facial rejuvenation.  There is no other book that describes facelifting surgery better.

Says Mendelsohn, “This new iBook is for anyone out there contemplating a facelift or any type of facial rejuvenation. Lift features videos of real patients talking candidly about their experiences, what to expect before, during and after the procedure, along with accompanying footage from inside the OR. The most advanced, 3-D medical animations, (a collaborative effort with Understand.com), are also used to illustrate the various procedures, which are explained in great detail by a few of my colleagues from across the U.S. Lift also offers insight as to critical questions patients should ask their prospective plastic surgeons prior to undergoing facial surgery.”

Mendelsohn adds, “This iBook is the first of its kind in the cosmetic surgery industry, and is the first in a series of five to follow later this year. The other iBooks will focus on:

Non-Surgical Procedures/Fillers, Eyes, Breasts, Body and Nose. My goal is to educate as many patients as possible on what to expect from surgical and non-surgical procedures on virtually every part of the body, while offering real insight from both physicians and patients.”

He goes on, “This entire series of iBooks will also be marketed to plastic surgeons across the country within the next few months. The front end of the book will be customized for each participating doctor, and they will have the option of using their own “real” patients in the before and after photos and testimonials, and of linking the book directly to their website.

Additionally, they will be able to capture marketing information on each of their patients via a questionnaire located in the final chapter of the book. I have already spoken with several of my colleagues in other markets, and the interest level is high. This presents a tremendous opportunity using the most advanced technology for the entire cosmetic surgery industry.

23 pages in length, Lift retails for $19.99 and can be viewed using iBooks 3.0 or later on an iPad iOS 5.1 or later. Visithttps://itunes.apple.com/us/book/lift/id589986898?mt=11 to order the book or download a free preview on your iPad.

Content for Lift was provided in part by Addicus Books, 3-D animation by Understand.com, and design and layout by Shape Advertising.

Dr. Jon E. Mendelsohn is double Board Certified by the American Board of Facial Plastic & Reconstructive Surgery and also the American Board of Otolaryngology – Head & Neck Surgery. Dr. Mendelsohn is a renowned Specialist in Facial Plastic Surgery. He is the Medical Director of Advanced Cosmetic Surgery and Laser Center in Cincinnati, and is a recipient of the 2009 Patient’s Choice Award, bestowed upon only a select few physicians in the country annually. He also received the 2010 “Best In Cincinnati” Award in from the U.S. Commerce Association, and was voted one of Cincinnati’s Top Docs by Cincinnati Magazinein 2013. He is professionally trained in the most advanced techniques in cosmetic surgery and laser procedures and is also licensed to train physicians in Botox techniques. Mendelsohn is also a national Allergan and Medicis facial aesthetics speaker.

In addition to the new iBook Lift, he has also the co-authored several nationally published books – including, The Non-Surgical Facelift Book, Your Complete Guide to Facial Cosmetic Surgery, Your Complete Guide To Facial Rejuvenation and Your Complete Guide to Nose Reshaping. For more information, visitwww.351face.com, or call 513-351-FACE.